Designing Health Communication Campaigns: What Works? - Softcover

Backer, Thomas E.; Rogers, Everett M.; Sopory, Pradeep

 
9780803943322: Designing Health Communication Campaigns: What Works?
Softcover
ISBN 10: 0803943326 ISBN 13: 9780803943322
Verlag: SAGE Publications, Inc, 1992

Inhaltsangabe

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications, Inc
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0803943326
ISBN 13 
9780803943322
Einband
Taschenbuch
Anzahl der Seiten
181
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803943315: Designing Health Communication Campaigns: What Works?

Vorgestellte Ausgabe

ISBN 10:  0803943318 ISBN 13:  9780803943315
Verlag: SAGE Publications Inc, 1992
Hardcover