Audiencemaking: How the Media Create the Audience (Sage Annual Reviews of Communication Research, Band 22) - Softcover

 
9780803946262: Audiencemaking: How the Media Create the Audience (Sage Annual Reviews of Communication Research, Band 22)
Softcover
ISBN 10: 0803946260 ISBN 13: 9780803946262
Verlag: SAGE Publications Inc, 1994

Inhaltsangabe

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0803946260
ISBN 13 
9780803946262
Einband
Taschenbuch
Anzahl der Seiten
248
Herausgeber
Ettema James S., Whitney D. Charles
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803946255: Audiencemaking: How the Media Create the Audience (SAGE ANNUAL REVIEWS OF COMMUNICATION RESEARCH)

Vorgestellte Ausgabe

ISBN 10:  0803946252 ISBN 13:  9780803946255
Verlag: SAGE Publications Inc, 1994
Hardcover