Book by Ettema James S Whitney D Charles
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and/or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
EUR 3,13
Innerhalb der USA
Anbieter: Half Price Books Inc., Dallas, TX, USA
paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Bestandsnummer des Verkäufers S_394485429
Anzahl: 1 verfügbar
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 18673668-6
Anzahl: 1 verfügbar
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-H-010-02288
Anzahl: 1 verfügbar
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers E-633-892
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Bestandsnummer des Verkäufers 9726843
Anzahl: 1 verfügbar
Anbieter: Bingo Books 2, Vancouver, WA, USA
Soft cover. Zustand: Near Fine. soft cover in near fine condition. Bestandsnummer des Verkäufers 31770
Anzahl: 1 verfügbar
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Paperback. Zustand: Good. Good. book. Bestandsnummer des Verkäufers D7S9-1-M-0803946260-3
Anzahl: 1 verfügbar