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Mail Surveys: Improving the Quality (Applied Social Research Methods Series, 40, Band 40) - Softcover

Mangione, Thomas W.

 
9780803946637: Mail Surveys: Improving the Quality (Applied Social Research Methods Series, 40, Band 40)
Softcover
ISBN 10: 0803946635 ISBN 13: 9780803946637
Verlag: SAGE Publications, Inc, 1995

Inhaltsangabe

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0803946635
ISBN 13 
9780803946637
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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