Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research) - Softcover

Hirschman, Elizabeth C.; Holbrook, Morris B.

 
9780803947436: Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
Softcover
ISBN 10: 0803947437 ISBN 13: 9780803947436
Verlag: SAGE Publications, Inc, 1992

Inhaltsangabe

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0803947437
ISBN 13 
9780803947436
Einband
Taschenbuch
Anzahl der Seiten
156
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803947429: Postmodern Consumer Research: The Study of Consumption As Text (Association for Consumer Research)

Vorgestellte Ausgabe

ISBN 10:  0803947429 ISBN 13:  9780803947429
Verlag: SAGE Publications Inc, 1992
Hardcover