Multicultural Public Relations: A Social-Interactive Approach: A Social-Interpretive Approach (Communicating Effectively in Multicultural Contexts, 4) - Softcover

Banks, Stephen P.

Softcover

ISBN 10: 0803948417 ISBN 13: 9780803948419

Verlag: SAGE Publications Inc, 1995

Inhaltsangabe

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.

Details zur Ausgabe

• Verlag: SAGE Publications Inc
• Erscheinungsdatum: 1995
• Sprache: Englisch
• ISBN 10: 0803948417
• ISBN 13: 9780803948419
• Einband: Taschenbuch
• Anzahl der Seiten: 152
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar