Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions) - Hardcover

Hardcover

ISBN 10: 0803948735 ISBN 13: 9780803948730

Verlag: SAGE Publications Inc, 1993

Inhaltsangabe

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Über diesen Titel

Über die Autorin bzw. den Autor

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).

Details zur Ausgabe

• Verlag: SAGE Publications Inc
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0803948735
• ISBN 13: 9780803948730
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 288
• Herausgeber: Morgan David L.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar