Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions) - Softcover

Softcover

ISBN 10: 0803948743 ISBN 13: 9780803948747

Verlag: SAGE Publications, Inc, 1993

Inhaltsangabe

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Über diesen Titel

Über die Autorin bzw. den Autor

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0803948743
• ISBN 13: 9780803948747
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 288
• Herausgeber: Morgan David L.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland