Successful Focus Groups: Advancing the State of the Art (Sage Focus Editions) - Softcover

Softcover

ISBN 10: 0803948743 ISBN 13: 9780803948747

Verlag: SAGE Publications, Inc, 1993

Inhaltsangabe

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

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Über die Autorin bzw. den Autor

DAVID MORGAN is an adventurer who has sailed from Australia to America via Vietnam and China and run marathons in various destinations, from New York to Tokyo. He has also hiked the Kokoda Trail and Great Ocean Walk in the pursuit of adventure. By living life and fulfilling his optimal potential, David's story proves that no challenge cannot be overcome if the motivation is great enough. David is the founder of Morgan Development Group and Morgan & Co, and continues to occupy diverse roles within the construction and real estate sectors. He is also always on the lookout for a new adventure, whatever that may be. First and foremost, however, David is a father to four precious children. He lives with his partner and children in Williamstown, Victoria.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0803948743
• ISBN 13: 9780803948747
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 288
• Herausgeber: Morgan David L.
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland