The Low-Income Consumer: Adjusting the Balance of Exchange - Softcover

Alwitt, Linda F.; Donley, Thomas D.

 
9780803972124: The Low-Income Consumer: Adjusting the Balance of Exchange
Softcover
ISBN 10: 0803972121 ISBN 13: 9780803972124
Verlag: SAGE Publications, Inc, 1996

Inhaltsangabe

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers.

The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0803972121
ISBN 13 
9780803972124
Einband
Taschenbuch
Anzahl der Seiten
204
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780803972117: The Low-Income Consumer: Adjusting the Balance of Exchange

Vorgestellte Ausgabe

ISBN 10:  0803972113 ISBN 13:  9780803972117
Verlag: Sage Publications, Inc, 1996
Hardcover