Rethinking Marketing: Towards Critical Marketing Accountings - Hardcover

Brownlie, Douglas T.

Hardcover

ISBN 10: 0803974906 ISBN 13: 9780803974906

Verlag: Sage Publications UK, 1999

Inhaltsangabe

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

Über diesen Titel

Über die Autorin bzw. den Autor

Douglas Brownlie is reader at the University of Stirling; Mike Saren is Professor of Marketing at Strathclyde University; Robin Wensley is Professor of Strategic Management and Marketing at Warwick University; and Richard Whittington is senior lecturer at New College, Oxford.

CONTRIBUTORS OUTSIDE WESTERN HEMISPHERE

Luis Ajauro Lancaster University

Peter Binns Warwick University

Stephen Brown University of Ulster

Gibson Burrell University of Warwick

Bernard Cova Ecole Europeene des Affaires, Paris

Sally Dibb Warwick University

Richard Elliot Oxford University

Paivi Eriksson University of Tampere

David Knights UMIST

Gilles Laurent HEC, Paris

Pamela Odith UMIST

Bernard Pras Universite Paris-Dauphine and ESSEC

Phil Stern Warwick University

Michael Thomas University of Strathclyde

Hugh Willmott UMIST

Details zur Ausgabe

• Verlag: Sage Publications UK
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0803974906
• ISBN 13: 9780803974906
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 292
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland