Using Communication Theory: An Introduction to Planned Communication - Softcover

Windahl, Sven; Signitzer, Benno H.; Olson, Jean T.

 
9780803984318: Using Communication Theory: An Introduction to Planned Communication
Softcover
ISBN 10: 0803984316 ISBN 13: 9780803984318
Verlag: SAGE Publications Ltd, 1992

Inhaltsangabe

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0803984316
ISBN 13 
9780803984318
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803984301: Using Communication Theory: An Introduction to Planned Communication

Vorgestellte Ausgabe

ISBN 10:  0803984308 ISBN 13:  9780803984301
Verlag: SAGE Publications Ltd, 1992
Hardcover