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`This is an important book, a further landmark in the research on gender and technology pioneered by Cynthia Cockburn. Rich empirical detail recounts the fascinating journey of the microwave, made more vivid by photographs that capture a sense of the awe and involvement of people working with the artefact. Theoretical understanding of the mutual shaping of the relations of gender and technology is moved on several notches, providing a major contribution to the analysis of gender as involved in all social process' - Work, Employment and Society
`Cockburn and Ormrod draw out with clarity and enthusiasm the distinctive roles of men and women whose job it is to develop domestic microwave technology.... This is a valuable contribution to the literature in this field, addressing simultaneously gender issues both within the workplace and within the domestic setting' - Organization
`This is a valuable account of the interrelationship of gender and contemporary material culture, cast within an essentially sociological analysis.... the resonances of gender are at times beautifully captured here. While the use of photographic images provides an additional dimension, Cockburn's prose alone is often a powerful vehicle for the charting of difference and its material representation' - British Journal of Sociology
The authors show how the microwave begins as a state-of-the-art masculine technology, is translated in the retail trade into a `family' commodity, one of a range of domestic white goods, and eventually settles into the kitchen alongside other humble feminine appliances; unlike the old cooker, however, the microwave retains just a whiff of aftershave. The authors show how technology relations contribute to the disadvantage of women. This book breaks new ground by building theory out of meticulous observation of lived relations - both comic and painful - between real men and women and the machines they make and sell, buy and use.
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