Science Communication and Development - Hardcover

Vilanilam, John V.

Hardcover

ISBN 10: 0803994478 ISBN 13: 9780803994478

Verlag: SAGE Publications Inc, 1992

Inhaltsangabe

"Rather than simply critique the current system of development, J. V. Vilanilam offers the 'psychia perestroika' model for development. This model seeks a more holistic approach, which is flexible enough to incorporate individual needs, yet maintains the vision of national development." --Communication Research Trends Who benefits from scientific and technological changes in developing societies? Will the masses be served by rapid technological advances, or are they intended to serve only a small elite? These are two fundamental questions examined in Science Communication and Development. Using a critical historical analysis, the author skillfully shows how the British ignored India's indigenous scientific traditions and made Indian technological development subservient to the needs of Western capitalism. And, instead of breaking with this colonial legacy, independent India's planners and scientists only perpetuated the situation so that science and technology still only benefits the few. Specifically looking at changes in communication technology, the author argues that structural changes should coincide with technological changes. Only by acknowledging and incorporating local traditional media can governments achieve better results in implementing technological change. "[Vilanilam] has compared and contrasted various models of development and has ultimately presented his alternative action-points which are at once, comprehensive and workable." -Business Standard

Über diesen Titel

Über die Autorin bzw. den Autor

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

Details zur Ausgabe

• Verlag: SAGE Publications Inc
• Erscheinungsdatum: 1992
• Sprache: Englisch
• ISBN 10: 0803994478
• ISBN 13: 9780803994478
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 244
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar