Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick.
The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
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Acknowledgments.......................................................................................................................................................................................................................................................................................ixPreface...............................................................................................................................................................................................................................................................................................xiPART ONE. MANAGING AND DESIGNING......................................................................................................................................................................................................................................................................11 Design Matters for Management Richard J. Boland Jr. and Fred Collopy...............................................................................................................................................................................................................................32 Reflections on Designing and Architectural Practice Frank O. Gehry.................................................................................................................................................................................................................................193 Rethinking Organizational Design Karl E. Weick.....................................................................................................................................................................................................................................................364 Management and Design: Interaction Pathways in Organizational Life Richard Buchanan................................................................................................................................................................................................................54PART TWO. FOUNDATIONS OF MANAGING AS DESIGNING........................................................................................................................................................................................................................................................655 Evolving Spatial Intelligence Tools, From Architectural Poetics to Management Methods Alexander Tzonis.............................................................................................................................................................................................676 Designing for Thrownness Karl E. Weick.............................................................................................................................................................................................................................................................747 People Mutht Be Amuthed John Leslie King...........................................................................................................................................................................................................................................................798 In Praise of Symbolic Poverty Nicholas Cook........................................................................................................................................................................................................................................................859 Managing and Designing: Attending to Reflexiveness and Enactment Wanda J. Orlikowski...............................................................................................................................................................................................................9010 Managing as Argumentative History-Making Yrj Engestrm...........................................................................................................................................................................................................................................9611 Management as the Designing of an Action Net Barbara Czarniawska..................................................................................................................................................................................................................................10212 Design in the Punctuation of Management Action Richard J. Boland Jr...............................................................................................................................................................................................................................10613 Managing Design, Designing Management Mariann Jelinek.............................................................................................................................................................................................................................................11314 Webs Rather than Kevlar: Designing Organizational Systems Hilary Bradbury with Sue Simington, Sara Metcalf, Anita Burke, Catherine Grey, Darcy Winslow, Sarah Severn, Chris Page, Denise Kalule, Catherine Bragdon, Sara Schley, Catherine Greener Boughan, and Joyce LaValle.....................12115 Groundlessness, Compassion, and Ethics in Management and Design Joseph A. Goguen..................................................................................................................................................................................................................12916 The Friction of Our Surroundings Miriam R. Levin..................................................................................................................................................................................................................................................13717 Management and Design: A Historical Reflection on Possible Future Relations Keith Hoskin..........................................................................................................................................................................................................143PART THREE. LEARNING FROM DESIGN PRACTICE.............................................................................................................................................................................................................................................................15118 "Open Planning": Reflection on Methods and Innovative Work Practices in Architecture Ina Wagner...................................................................................................................................................................................................15319 "I Think with My Hands": On Balancing the Analytical and Intuitive in Designing Fred Collopy......................................................................................................................................................................................................16420 Decentering the Manager/Designer Lucy Suchman.....................................................................................................................................................................................................................................................16921 From Tangibles to Toolkits and Chaos to Convection: Management and Innovation at Leading Design Organizations and Idea Labs Joseph A....
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