Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms - Hardcover

Griffin, Abbie; Price, Raymond; Vojak, Bruce

Hardcover

ISBN 10: 0804775974 ISBN 13: 9780804775977

Verlag: Stanford Business Books, 2012

Inhaltsangabe

Book by Griffin Abbie Price Raymond Vojak Bruce

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Críticas:

"This book is fascinating. The concept of the serial innovator, distinct from the serial inventor or serial entrepreneur, is important. Serial innovators are a rare breed and we need to learn more about them. This book provides a first look into their nature and how to manage them. It will be extremely useful for readers who think about and work on breakthrough innovation in established companies-and who struggle with how to do it better." -- Ginna C. O'Connor * Rensselaer Polytechnic Institute and author of Grabbing Lightning: Building a Capability for Breakthrough Innovation * "Written by three undisputed experts in product innovation and management, this book is extremely well researched and executed. It presents a model that perfectly complements our traditional understanding of product innovation. In Serial Innovators managers will find a refreshing perspective and clear guidance on how to locate, reward, and retain serial innovators within their organization." -- Anthony Di Benedetto * Temple University *

Reseña del editor:

This book helps readers to better understand, emulate, enable, support, and manage serial innovators-individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.

Über diese Auflage

• Verlag: Stanford Business Books
• Erscheinungsdatum: 2012
• ISBN 10: 0804775974
• ISBN 13: 9780804775977
• Einband: Tapa dura
• Anzahl der Seiten: 236