Inhaltsangabe
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are:
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für The Copywriter's Handbook
Beispielbild für diese ISBN
The Copywriter's Handbook
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00093996917
Beispielbild für diese ISBN
The Copywriter's Handbook
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00094114161
Beispielbild für diese ISBN
The Copywriter's Handbook
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00083934974
Beispielbild für diese ISBN
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Orion Tech, Kingwood, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Bestandsnummer des Verkäufers 0805078045-3-34970273
Beispielbild für diese ISBN
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Your Online Bookstore, Houston, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Fair. Bestandsnummer des Verkäufers 0805078045-4-34918582
Beispielbild für diese ISBN
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Your Online Bookstore, Houston, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Bestandsnummer des Verkäufers 0805078045-3-35444830
Foto des Verkäufers
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Zoom Books Company, Lynden, WA, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZBV.0805078045.G
Foto des Verkäufers
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Dream Books Co., Denver, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Bestandsnummer des Verkäufers DBV.0805078045.G
Foto des Verkäufers
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Goodwill of Colorado, COLORADO SPRINGS, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Bestandsnummer des Verkäufers 466TY8001S13
Beispielbild für diese ISBN
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers X09C-00897