Human Communication Theory and Research: Concepts, Contexts, and Challenges (Routledge Communication Series) - Hardcover

Heath, Robert L.; Bryant, Jennings

Hardcover

ISBN 10: 0805801642 ISBN 13: 9780805801644

Verlag: Routledge, 1992

Inhaltsangabe

This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.

The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.

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Reseña del editor

This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.

The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 1992
• Sprache: Englisch
• ISBN 10: 0805801642
• ISBN 13: 9780805801644
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 352
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar