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Coherence, Continuity, and Cohesion: Theoretical Foundations for Document Design (Communication) - Hardcover

Buch 112 von 231: Routledge Communication

Campbell, Kim Sydow

 
9780805813012: Coherence, Continuity, and Cohesion: Theoretical Foundations for Document Design (Communication)
Hardcover
ISBN 10: 0805813012 ISBN 13: 9780805813012
Verlag: Routledge, 1994

Inhaltsangabe

There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as synonymy or anaphora, and have ignored other linguistic elements such as syntactic parallelism and phonological alliteration. They have also overlooked the non-linguistic elements -- visual factors such as typography or color, and auditory components such as pitch or duration. In addition, linguistic approaches have met with criticism because they have failed to explain the relationship between semantic cohesive elements and coherence. On the other hand, psychological approaches to discourse comprehension have considered the impact of a wider range of discourse elements -- typographical cuing of key terms to enhance comprehension -- but have failed to provide general theoretical explanations for such observations.

This volume uses Gestalt theory to provide general principles for predicting one aspect of coherence -- that of continuity -- across the entire range of discourse elements, and also to outline the relationship between cohesion and coherence. The theoretical core of this book argues that the cognitive principles that explain why humans "sense" unity in a succession of sounds (a whole musical piece) or in a configuration of visual shapes (a complete object) are the basis of principles which explain why we "sense" unity in oral, written, and electronically produced documents.

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Kim Sydow Campbell

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Verlag
Routledge
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0805813012
ISBN 13 
9780805813012
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
124
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