Global and Multinational Advertising - Softcover

Softcover

ISBN 10: 0805813950 ISBN 13: 9780805813951

Verlag: Psychology Press, 1994

Inhaltsangabe

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Über diesen Titel

Über die Autorin bzw. den Autor

Englis, Basil G.

Details zur Ausgabe

• Verlag: Psychology Press
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0805813950
• ISBN 13: 9780805813951
• Einband: Taschenbuch
• Anzahl der Seiten: 278
• Herausgeber: Englis Basil G.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland