Media Management Review - Softcover

Softcover

ISBN 10: 0805817883 ISBN 13: 9780805817881

Verlag: Routledge, 1997

Inhaltsangabe

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

Über diesen Titel

Über die Autorin bzw. den Autor

Charles Warner

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0805817883
• ISBN 13: 9780805817881
• Einband: Taschenbuch
• Anzahl der Seiten: 208
• Herausgeber: Warner Charles
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland