The Audience in the News (Lea's Communication Series) - Hardcover

Buch 129 von 231: Routledge Communication

Dewerth-Pallmeyer, Dwight

 
9780805821109: The Audience in the News (Lea's Communication Series)
Hardcover
ISBN 10: 0805821104 ISBN 13: 9780805821109
Verlag: Routledge, 1997

Inhaltsangabe

In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.

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Über die Autorin bzw. den Autor

Dwight DeWerth-Pallmeyer

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Verlag
Routledge
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0805821104
ISBN 13 
9780805821109
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
144
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780805821116: The Audience in the News (Communication Series)

Vorgestellte Ausgabe

ISBN 10:  0805821112 ISBN 13:  9780805821116
Verlag: Routledge, 1996
Softcover