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Entertainment-Education: A Communication Strategy for Social Change (Routledge Communication Series) - Hardcover
Inhaltsangabe
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Authored by Singhal, Arvind; Rogers, Everett
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Entertainment-Education: A Communication Strategy for Social Change
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Bestandsnummer des Verkäufers G0805832351I4N00
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Entertainment-education: A Communication Strategy For Social Change
Verlag:
Lawrence Erlbaum Associates, Mahwah, NJ, 1999
ISBN 10: 0805832351
ISBN 13: 9780805832358
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Hardcover
Anbieter: a2zbooks, Burgin, KY, USA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: Fine. Book Looks almost new, Light shelf and corner wear, Text appears clean, Binding is in good sturdy condition. 265 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Communications & Media. ISBN: 0805832351. ISBN/EAN: 9780805832358. Pictures of this item not already displayed here available upon request. Inventory No: 1561015029. Presumed to be 1st as edition is unstated. Bestandsnummer des Verkäufers 1561015029
Anzahl: 1 verfügbar