Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series) - Softcover

Softcover

ISBN 10: 0805841032 ISBN 13: 9780805841039

Verlag: Routledge, 2001

Inhaltsangabe

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0805841032
• ISBN 13: 9780805841039
• Einband: Taschenbuch
• Anzahl der Seiten: 274
• Herausgeber: Ledingham John A., Bruning Stephen D.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar