Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series) - Softcover

Softcover

ISBN 10: 0805841180 ISBN 13: 9780805841183

Verlag: Routledge, 2003

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Reseña del editor:

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Biografía del autor:

Tom Reichert, Ph.D. (Tuscaloosa, AL), an Advertising Professor at the University of Alabama, had dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He had published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2003
• ISBN 10: 0805841180
• ISBN 13: 9780805841183
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 308
• Herausgeber: Reichert Tom