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A Manager's Guide to PR Projects: A Practical Approach (Volume in Lea's Communication Series) - Softcover
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Book by Parsons Patricia J
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A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients.
The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
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- VerlagRoutledge
- Erscheinungsdatum2003
- ISBN 10 080584547X
- ISBN 13 9780805845471
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten100
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Buchbeschreibung Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 16486821-6
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Buchbeschreibung Zustand: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Bestandsnummer des Verkäufers 4-080584547x-G
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A Manager's Guide to Pr Projects: A Practical Approach
Verlag:
Lawrence Erlbaum Associates
(2003)
ISBN 10: 080584547X
ISBN 13: 9780805845471
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805845471. Bestandsnummer des Verkäufers 8589226
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Buchbeschreibung Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers GRP82997051
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