Making Media Content: The Influence of Constituency Groups on Mass Media (LEA's Communication Series) - Hardcover

Fortunato, John A.

Hardcover

ISBN 10: 0805847480 ISBN 13: 9780805847482

Verlag: Taylor & Francis Inc, 2005

Inhaltsangabe

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Über diesen Titel

Über die Autorin bzw. den Autor

John A. Fortunato

Details zur Ausgabe

• Verlag: Taylor & Francis Inc
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0805847480
• ISBN 13: 9780805847482
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24, 80331 München, Germany; München; Deutschland