Strategic Planning for Public Relations - Softcover

Smith, Ronald D.

 
9780805852394: Strategic Planning for Public Relations
Softcover
ISBN 10: 0805852395 ISBN 13: 9780805852394
Verlag: Routledge, 2004

Inhaltsangabe

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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Reseña del editor

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Reseña del editor

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.

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Verlag
Routledge
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0805852395
ISBN 13 
9780805852394
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
408
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar