Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Hardcover

Buch 194 von 231: Routledge Communication

Silvia Knobloch-Westerwick

 
9780805855159: Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research
Hardcover
ISBN 10: 0805855157 ISBN 13: 9780805855159
Verlag: Routledge, 2014

Inhaltsangabe

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

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Über die Autorin bzw. den Autor

Silvia Knobloch-Westerwick is professor and director of graduate studies at the School of Communication, The Ohio State University. She serves as managing editor of the ISI-ranked journal Media Psychology. She has held faculty appointments at the University of Dresden, Germany, University of California at Davis, and the University of Michigan, Ann Arbor. Her research interests include selective exposure to media, as well as general research on media uses and effects and media psychology.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0805855157
ISBN 13 
9780805855159
Einband
Gebundene Ausgabe
Anzahl der Seiten
466
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
Niedersachsen
49078
Deutschland

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9781138779358: Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication)

Vorgestellte Ausgabe

ISBN 10:  1138779350 ISBN 13:  9781138779358
Verlag: Routledge, 2020
Softcover