Transnational Media Management: A Special Issue of the Journal of Media Economics - Softcover

Hollifield, C. Ann

 
9780805897081: Transnational Media Management: A Special Issue of the Journal of Media Economics
Softcover
ISBN 10: 0805897089 ISBN 13: 9780805897081
Verlag: Lawrence Erlbaum Associates Inc, 2001

Inhaltsangabe

Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations.

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Verlag
Lawrence Erlbaum Associates Inc
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0805897089
ISBN 13 
9780805897081
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar