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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society (Mass Communication & Society Special Edition) - Softcover

 
9780805897364: Advertising and Consumer Culture: A Special Issue of Mass Communication & Society (Mass Communication & Society Special Edition)
Softcover
ISBN 10: 0805897364 ISBN 13: 9780805897364
Verlag: Routledge, 2000

Inhaltsangabe

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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Über die Autorin bzw. den Autor

Guest Editors: Matthew P. McAllister, Sharon R. Mazzarella

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Verlag
Routledge
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0805897364
ISBN 13 
9780805897364
Einband
Taschenbuch
Anzahl der Seiten
114
Herausgeber
McAllister Matthew P., Mazzarella Sharon R.
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
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Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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