Buyer/Consumer Information Processing - Softcover

Softcover

ISBN 10: 0807812358 ISBN 13: 9780807812358

Verlag: The University of North Carolina Press, 1974

Inhaltsangabe

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Details zur Ausgabe

• Verlag: The University of North Carolina Press
• Erscheinungsdatum: 1974
• Sprache: Englisch
• ISBN 10: 0807812358
• ISBN 13: 9780807812358
• Einband: Taschenbuch
• Anzahl der Seiten: 434
• Herausgeber: Hughes G. David, Ray Michael L.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Niederlande