Brand NFL: Making and Selling America's Favorite Sport - Hardcover

Oriard, Michael

 
9780807831427: Brand NFL: Making and Selling America's Favorite Sport

Inhaltsangabe

The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.

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Über die Autorin bzw. den Autor

MICHAEL ORIARD, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of Reading Football: How the Popular Press Created an American Spectacle and King Football: Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press (both from the University of North Carolina Press).

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9780807871560: Brand NFL: Making and Selling America's Favorite Sport

Vorgestellte Ausgabe

ISBN 10:  0807871567 ISBN 13:  9780807871560
Verlag: The University of North Carolina..., 2010
Softcover