New Perspectives on Political Advertising (Political Communication Yearbook) - Hardcover

Hardcover

ISBN 10: 0809312646 ISBN 13: 9780809312641

Verlag: Southern Illinois University Press, 1986

Inhaltsangabe

This volume is part of a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this vol­ume?political advertising, its history, forms, styles, settings, uses, and effects?seems appropriate because there are few, if any, forms of politi­cal communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.

Details zur Ausgabe

• Verlag: Southern Illinois University Press
• Erscheinungsdatum: 1986
• Sprache: Englisch
• ISBN 10: 0809312646
• ISBN 13: 9780809312641
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 400
• Herausgeber: Kaid Lynda Lee
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar