Strategic Newspaper Management - Hardcover

Fink, Conrad C.

Hardcover

ISBN 10: 0809313332 ISBN 13: 9780809313334

Verlag: Southern Illinois University Press, 1988

Inhaltsangabe

The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.

The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology?in, simply, the professionalism of management at all levels."

Über diesen Titel

Über die Autorin bzw. den Autor

Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.

Details zur Ausgabe

• Verlag: Southern Illinois University Press
• Erscheinungsdatum: 1988
• Sprache: Englisch
• ISBN 10: 0809313332
• ISBN 13: 9780809313334
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Deutschland