Winning Strategies for the Indian Market (Kellogg School of Management) - Softcover

Softcover

ISBN 10: 0810126958 ISBN 13: 9780810126954

Verlag: Northwestern University Press, 2010

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Reseña del editor:

focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today.

Biografía del autor:

Anuradha Dayal-gulati is an independent consultant and was until recently clinical associate professor at the Kellogg School of Management at Northwestern University. She is the coeditor of Kellogg on China and Global Corporate Citizenship, both published by Northwestern University Press. She has a Ph.D. in economics from Brown University. Dipak Jain is the Sandy and Morton Goldman Professor of Entrepreneurial Studies atthe Kellogg School of Management at Northwestern University."

Über diese Auflage

• Verlag: Northwestern University Press
• Erscheinungsdatum: 2010
• ISBN 10: 0810126958
• ISBN 13: 9780810126954
• Einband: Tapa blanda
• Anzahl der Seiten: 256
• Herausgeber: Dayal-Gulati Anuradha, Jain Dipak