Marketing and Public Relations for Libraries: Volume 10 (Scarecrow Library Administration Series, 10) - Softcover

Kies, Cosette

 
9780810846562: Marketing and Public Relations for Libraries: Volume 10 (Scarecrow Library Administration Series, 10)
Softcover
ISBN 10: 081084656X ISBN 13: 9780810846562
Verlag: Scarecrow Press, 1987

Inhaltsangabe

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/Pr process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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Über die Autorin bzw. den Autor

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

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Verlag
Scarecrow Press
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
081084656X
ISBN 13 
9780810846562
Einband
Taschenbuch
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780810819252: Marketing and Public Relations for Libraries (SCARECROW LIBRARY ADMINISTRATION SERIES, Band 10)

Vorgestellte Ausgabe

ISBN 10:  0810819252 ISBN 13:  9780810819252
Verlag: Scarecrow Press, 1987
Hardcover