Changing Focus: Kodak and the Battle to Save a Great American Company - Hardcover

Swasy, Alecia

Hardcover

ISBN 10: 0812924630 ISBN 13: 9780812924633

Verlag: Times Books, 1997

Inhaltsangabe

Fine cloth copy in a near-fine, very slightly edge-nicked and dust-dulled dw. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong. Physical description: x, 276 p : ill ; 25 cm. Notes: Includes bibliographical references and index. Subject: Eastman Kodak Company. Photographic industry - Camera industry - Photographic film industry - Photographic chemicals industry - United States. Genre: Bibliography, Illustrated.

Über diesen Titel

Reseña del editor:

Traces the roller-coaster economic history of Eastman Kodak, its troubled situation in the mid-1980s, its struggle to revitalize itself, with the assistance of new CEO George Fisher, and its promise for the future. 30,000 first printing. Tour.

Nota de la solapa:

us recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.

Über diese Auflage

• Verlag: Times Books
• Erscheinungsdatum: 1997
• ISBN 10: 0812924630
• ISBN 13: 9780812924633
• Einband: Tapa dura
• Anzahl der Seiten: 276