The Hard Road to the Softer Side - Hardcover

Martinez, Arthur C.

Hardcover

ISBN 10: 0812929608 ISBN 13: 9780812929607

Verlag: Random House Value Publications, 2001

Inhaltsangabe

Book by Martinez Arthur Madigan Charles

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Reseña del editor:

The former CEO of Sears describes his career and the transformation of the company from a troubled, confused corporation with a Soviet-style bureaucracy faced with huge losses in 1992, to its 1997 battle with aggressive new competitors and the ethics of new business, to its current status as a healthy company dealing with the new economy. 35,000 first printing.

Nota de la solapa:

er part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant children to life; introduced the American homemaker to a collection of appliances that stripped much of the drudgery from daily living; and put solid, dependable tools in the hands of strong, eager men. At the same time, it forged a solid relationship with its customers, earning that most valuable business asset of them all: loyalty.

And then, when it could least afford to, Sears lost its way. It gradually forgot about its customers. It no longer understood (or cared) who its competitors were. It shifted its focus inward, to the interests and needs of its huge bureaucracy, all at the expense of the customers who found themselves in declining, dismal stores. The greatest retailer in world history had bec

Über diese Auflage

• Verlag: Random House Value Publications
• Erscheinungsdatum: 2001
• ISBN 10: 0812929608
• ISBN 13: 9780812929607
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 288