Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond - Hardcover

Seybold, Patricia B.; Marshak, Ronni T.

 
9780812930375: Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
Hardcover
ISBN 10: 0812930371 ISBN 13: 9780812930375
Verlag: Times Books, 1998

Inhaltsangabe

A high-tech business expert explains how to make the Web an integral part of corporate strategy, offering real-life examples of companies that have successfully incorporated Internet technology, and shares practical strategies on how to increase sales, profits, and customers with the Web. 25,000 first printing. Tour.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

<b>Patricia B. Seybold</b> is the founder and CEO of the Boston-based Patricia Seybold Group, a worldwide business and technology consulting firm. Its clients include Ameritech, Arthur Andersen, Clorox, Hewlett Packard, the International Monetary Fund, Microsoft, State Street Bank, and Warburg Pincus.

Aus dem Klappentext

bold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seamlessly blends a company's e-commerce initiative with its overall business. <br><br>It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. Some examples:<br><br><br>National Semiconductor made huge improvements to its bottom line by <b>targeti

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Times Books
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0812930371
ISBN 13 
9780812930375
Einband
Tapa dura
Auflage
1
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar