Verwandte Artikel zu Making The News: A Guide For Nonprofits And Activists

Making The News: A Guide For Nonprofits And Activists - Softcover

Salzman, Jason

 
9780813368986: Making The News: A Guide For Nonprofits And Activists
Softcover
ISBN 10: 0813368987 ISBN 13: 9780813368986
Verlag: Basic Books, 1998

Inhaltsangabe

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

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Über die Autorin bzw. den Autor

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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Verlag
Basic Books
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0813368987
ISBN 13 
9780813368986
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar