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Book by Jason Salzman
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Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.
Biografía del autor:
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.
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- VerlagBasic Books
- Erscheinungsdatum1998
- ISBN 10 0813368987
- ISBN 13 9780813368986
- EinbandTapa blanda
- Anzahl der Seiten320
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Buchbeschreibung Softcover. Zustand: New. With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described. Bestandsnummer des Verkäufers DADAX0813368987
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Buchbeschreibung Paperback. Zustand: New. Bestandsnummer des Verkäufers Abebooks234709
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Buchbeschreibung Zustand: New. New. In shrink wrap. Looks like an interesting title! 0.8. Bestandsnummer des Verkäufers Q-0813368987
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