Salt of the Earth is an autoethnography and cultural rhetorics case study that examines white supremacy in the author's hometown of Grand Saline, Texas, a community long marred by its racist culture. Scholar and filmmaker James Chase Sanchez investigates the rhetoric of white supremacy by exploring three unique rhetorical processes-identity construction, storytelling, and silencing-as they relate to an umbrella act: the rhetoric of preservation. Ultimately, Sanchez argues that (1) we need to better understand the productions of white supremacy as a complex rhetorical act, and (2) in order to create a more well-rounded view of cultural rhetorics as a subfield, we need more analyses of the way cultures of the oppressor survive and thrive.
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James Chase Sanchez is an assistant professor of writing and rhetoric at Middlebury College in Vermont. His research interests are in cultural and racial rhetorics, public memory, and protest, and his research has appeared in College Composition and Communication, Pedagogy, Journal of Contemporary Rhetoric, and Present Tense. He is also the coauthor of a book titled Race, Rhetoric, and Research Methods. Outside of his academic research, Sanchez produces documentaries that focus on issues of racism, trauma, and memory. His first feature documentary, Man on Fire, won an International Documentary Association Award in 2017 and aired on PBS via Independent Lens in 2018. He is currently finishing production of a second documentary, tentatively titled In Loco Parentis, which focuses on two elite New England boarding schools with a shared history of covering up sexual assault allegations.
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