By the Numbers: Using Facts and Figures to Get Your Projects, Plans and Ideas Approved - Softcover

McLeary, Joseph; Drake, Susan; McLeary, Joyce

Softcover

ISBN 10: 0814404995 ISBN 13: 9780814404997

Verlag: Amacom, 2000

Inhaltsangabe

This is a guide on how to research, select and use numbers to sell a new product idea or a new venture. It also details how to build alliances with key players, build a broad base support, and design a presentation to appeal to a specific audience.

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Reseña del editor

Great ideas don't simply sell themselves. They have lo be backed up by numbers -- initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their fight mind will give the go-ahead -- or fork over any funding.

By the Numbers is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to: gather all the information, facts, and figures needed to win approval for their plan -- create a compelling business case tailored to best represent their idea -- make the numbers work for them, and more.

But that's not all. By the Numbers also advises readers on the "people" side of selling their idea -- detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.

Details zur Ausgabe

• Verlag: Amacom
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0814404995
• ISBN 13: 9780814404997
• Einband: Tapa blanda
• Anzahl der Seiten: 304
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar