Docomo: How One Mobile Telecom Created a New Market and Became a Global Force - Hardcover

Beck, John C.; Wade, Mitchell

 
9780814407530: Docomo: How One Mobile Telecom Created a New Market and Became a Global Force
Hardcover
ISBN 10: 0814407536 ISBN 13: 9780814407530
Verlag: Amacom, 2002

Inhaltsangabe

DoCoMo is the first dramatic success of the wireless age. Ahead of the West in technology, financials and market strength, DoCoMo is now bringing i-mode to Europe and North America. Will DoCoMo's mobile Internet (and the commerce it carries) dominate our business lives the way that Sony dominates our media rooms and Toyota our highways? DoCoMo's worldwide impact is compelling. But even greater drama is hidden inside. The real story is how DoCoMo created world-beating innovation inside a famously conservative parent, Nippon Telephone and Telegraph.
Both DoCoMo's success and its innovation come from a surprising source. Talented employees, extraordinary leaders, eager customers . . . all mattered. But behind all these was an almost magical conglomeration of six factors not found in traditional case studies: Love and Strength, Impatience and Inequality, Fun and even Luck. These factors - feelings, really - drive DoCoMo's success.

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Über die Autorinnen und Autoren

John Beck is Director of Research at Accenture's Institute for Strategic Change.

"John C. Beck (Phoenix, AZ) is Director of Accenture’s Institute for Strategic Change and the co-author ofThe Attention Economy

Mitchell Wade (Los Angeles, CA) is also at Accenture and is a frequent collaborator with John Beck."

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Verlag
Amacom
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0814407536
ISBN 13 
9780814407530
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
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Verantwortliche Person
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