Generating Buy-In: Mastering the Language of Leadership - Softcover

Walton, Mark S.

Softcover

ISBN 10: 0814409059 ISBN 13: 9780814409053

Verlag: Amacom, 2006

Inhaltsangabe

In the workplace, marketplace?and public arena, the ability to influence?people's thoughts and feelings - to generate their buy-in - has become the?#1?leadership skill.

In this book,?leadership consultant and former CNN?Chief White House Correspondent Mark S. Walton shows you how to design and implement the communication methodology used by leaders?such as?General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill.

In Generating Buy-In, you will be empowered to:

• Design a strategic story that projects a positive future to your audience.
• Speak the language of buy-in with images that mold people's thoughts and emotions.
• Put this language to work, whether?your goal is to?inspire an audience, lead a team, raise sales, or win an election

Complete with examples, practical exercises, sample business scenarios, Generating Buy-In imparts a simple and actionable approach to even the most complex?leadership,?management, sales or marketing challenges. It is an indispensable resource for leading and succeeding in today's fiercely competitive world!

Über diesen Titel

Über die Autorin bzw. den Autor

Mark S. Walton is a Peabody award-winning journalist, Fortune 100 Management Consultant and Chairman of the Center for Leadership Communication, a global executive education and communication organization with a focus on leadership and exceptional achievement at every stage of life.

Details zur Ausgabe

• Verlag: Amacom
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0814409059
• ISBN 13: 9780814409053
• Einband: Taschenbuch
• Anzahl der Seiten: 128
• Kontakt zum Hersteller: ?????????; https://europe.yamaha.com/index.html; ; Siemensstrasse 22-34; Rellingen; Schleswig-Holstein; 25462; Deutschland