The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - Softcover

Johnston Jr., Robert E.

 
9780814433652: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Softcover
ISBN 10: 0814433650 ISBN 13: 9780814433652
Verlag: Amacom, 2013

Inhaltsangabe

This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services.

The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency.

In The Power of Strategy Innovation, you’ll learn how to:

  • apply innovative thinking to your company’s business model to bridge the gap between strategy and product development;
  • how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs;
  • and how to create a perpetual flow of viable new business opportunities.

Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

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Über die Autorin bzw. den Autor

Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

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Verlag
Amacom
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0814433650
ISBN 13 
9780814433652
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
332
Kontakt zum Hersteller
HarperCollins
https://harpercollins.co.uk

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Weitere beliebte Ausgaben desselben Titels

9780814407684: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Vorgestellte Ausgabe

ISBN 10:  0814407684 ISBN 13:  9780814407684
Verlag: Amacom, 2003
Hardcover