Multicultural Marketing: Selling to a Diverse America - Hardcover

Rossman, Marlene L.

Hardcover

ISBN 10: 0814450717 ISBN 13: 9780814450710

Verlag: McGraw-Hill Inc.,US, 1994

Inhaltsangabe

Book by Rossman Marlene L

Über diesen Titel

Reseña del editor

This first-of-its-kind book provides marketers with an overview of strategies and tactics for reaching three major untapped markets in the U.S.: African-Americans, Hispanics, and Asian-Americans. It features essential demographics, cultural factors that influence buying habits, examples of good and bad marketing to ethnic groups, and more.

Biografía del autor

Marlene L. Rossman is an adjunct professor of marketing at Pace University School of Business.

Über diese Auflage

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 1994
• ISBN 10: 0814450717
• ISBN 13: 9780814450710
• Einband: Tapa dura
• Anzahl der Seiten: 192