The Get-Started Guide to E-Commerce: Getting Online, Creating Successful Web Sites, Order Fulfillment, Getting Noticed - Softcover

Zilliox, Danielle

 
9780814471173: The Get-Started Guide to E-Commerce: Getting Online, Creating Successful Web Sites, Order Fulfillment, Getting Noticed
Softcover
ISBN 10: 081447117X ISBN 13: 9780814471173
Verlag: Amacom, 2001

Inhaltsangabe

Believe it or not, there are LOTS of businesses that still don't have a clue about the Internet and e-commerce. This is a clear yet basic primer on how to get a company online - without spending a lot of money. In just the past few years, Internet technology and e-commerce strategies have become extremely sophisticated, leaving a lot of people woefully behind. This book aims to help them quickly catch up on the fundamentals. While most big companies have established an online presence, the boom is just starting for smaller businesses (eg. online order and delivery services by local grocery stores, restaurants, flower shops). This book caters to their need for practical, easy-to-read information covering all the basics, including: what should be included on a Web site; how to best market the site; how to use the Internet to benefit a small bricks-and-mortar business; and how to keep costs low. The book's message is simple: you don't have to learn flawless HTML or hire an expensive Web team to get online.

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Über die Autorin bzw. den Autor

Zilliox is a technical writer and business consultant. She also teaches English writing and serves as director of high school programs at The Princeton Review.

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Verlag
Amacom
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
081447117X
ISBN 13 
9780814471173
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
228
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar