The Get-Started Guide to M-Commerce and Mobile Technology - Softcover

Zilliox, Danielle

 
9780814471302: The Get-Started Guide to M-Commerce and Mobile Technology
Softcover
ISBN 10: 0814471307 ISBN 13: 9780814471302
Verlag: Amacom, 2002

Inhaltsangabe

"PDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend". ""The Get-Started Guide to M-Commerce" is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; creating HDTML and WAP pages; and, guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move".

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Über die Autorin bzw. den Autor

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author ofThe Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).

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Verlag
Amacom
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0814471307
ISBN 13 
9780814471302
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
234
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
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Italien