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Corporate Purpose: Why It Matters More Than Strategy (Transnational Business and Corporate Culture) - Hardcover
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Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.
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Corporate Purpose: Why it Matters more than Strategy (Transnational Business and Corporate Culture)
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